DEI Holdings Wins Five Innovations Awards at CES 2009

Polk Audio Wins Award for Multi-Room Audio/Video

Directed Electronics Wins Awards for Responder One and Responder HD Remote Start Systems

Definitive Technology Wins Awards for Home Theater Speakers and High Performance Audio

VISTA, Calif., Dec. 22 /PRNewswire-FirstCall/ -- DEI Holdings Inc. (Nasdaq: DEIX) is pleased to announce it has been honored with five 2009 Innovations Awards, which it will receive at the International Consumer Electronics Show (CES) in January.

Polk Audio, the DEI Holdings business unit based in Baltimore, Maryland, won for its Atrium(R) Sub10 & Sat30 in the Multi-Room Audio Video category.

Directed Electronics, the DEI Holdings business unit based in Southern California, won for its Responder One remote start system, which is now shipping to Viper, Python and Clifford retailers worldwide, and for Responder HD, which will be introduced at the show.

Definitive Technology, the DEI Holdings business unit based in Owings Mills, Maryland, won awards for its Mythos STS premium home theater loudspeaker in two categories: Home Theater Speakers, and High Performance Audio.

Polk Audio's Atrium Sub10 & Sat30 is a uniquely designed subwoofer-satellite system optimized for outdoor use with multiple installation options.

Responder One remote start systems will start the user's car from up to 2000 feet away by pressing the single button on Directed's smallest 2-Way remote ever, and then confirm the vehicle has started with an audible tone and illuminated LED. Responder HD will be unveiled at the show.

Definitive's winning Mythos SuperTower-Small (STS) is an elegant floor-standing speaker styled to complement today's flat panel TVs. It features high definition components along with a built-in powered subwoofer for no-compromise full-range performance.

For more information on these award-winning new products, please visit www.polkaudio.com, www.directed.comand www.definitivetech.com. At the 2009 Consumer Electronics Show, Directed Electronics will exhibit in booth 601 in the North Hall of the Las Vegas Convention Center, Polk Audio will exhibit in the Venetian Tower, 31st Floor, suites 112-116, and Definitive Technology will exhibit in the Venetian Tower, 35th Floor, suites 309 and 310. The show runs from Thursday January 8 through Sunday January 11.

About DEI Holdings

Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio(R) and Definitive Technology(R) brand names), and consumer-branded vehicle security and remote start systems (sold under the Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under both the Polk Audio and Orion brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe, and Asia. For more information, please visit http://www.deiholdings.com.