Monday, January 26, 2009

TOP REASONS TO BUY FROM DIRECTED ELECTRONICS





Every now and again I need to get back to basics and I go thru some of my old notes to get properly grounded. After the frenetic pace of the holidays, end of year, CES show trifecta, I felt it was a good time to take a fresh look at the reasons that Directed Electronics is the premier security/remote start/convenience manufacturer, bar none. Being in sales and trying to reach quotas it's easy to get caught up in the "price" game, and to forget that it's not about price, but about value. 

Would you have heart surgery done by less experienced surgeon because it's cheaper?

Do you buy the cheapest locks for the doors to your home that protect your family from intruders?

We are willing to pay a premium price for products and services, just as long as we are receiving real value for our money. 

So here I want to point out the real value that Directed Electronics brings to the table when choosing a security system/remote start product:
  • $2,500 Guaranteed Protection Plan - Pays up to $2,500 towards your insurance deductible if your vehicle is stolen while protected by a Directed Security system that was installed by an authorized dealer - whether the car is recovered or not!
  • National Dealer Network (800) 274-0200 connects you to our national dealer network of 6000+ retail locations when they are in need of assistance while on the road.
  • Clean Distribution - Directed's premium lines are sold only to authorized retailers 
  • Nearly 100 Patented Technologies - Including the Stinger DoubleGuard Shock sensor the industry's best and most reliable vehicle security sensor and are included in our leading security and remote start products
  • Award Winning Tech Support and Training - 24/7 access to the information needed for proper installation with over 5,500 vehicle wiring diagrams and 5,000 installers field-trained per year.
  • Most Well Recognized Brands - The average consumer is five times more likely to know our leadiing brand over our competitors. That's the reward for years of excellence and we earn it every day.
  • Superior (legal) RF Technologies - Superior FCC approved RF technologies including Responder (with the quickest response time) and Responder SST with the longest legal range (up to 1 mile)             
  • Best Bypass Lineup in the Industry - With Directed's recent acquisition of Trilogix, we are proud to offer our dealers tje most complete bypass and interface products available to integrate aftermarket security and remote start systems with OEM electronics.
  • Marketing Support and Programs -  Annual dealer programs, advertising, POP, wearables and merchandising materials. Directed is committed to driving demand and helping our authorized dealers succeed every step of the way!

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