DIRECTED ELECTRONICS LAUNCHES NEW VIPER SMART START 2.0

Since the launch, the new Smart Start has far exceeded our wildest expectations. SmartStart received over a half billion media impressions in the first year. This combined with Apple selecting SmartStart as a hot new featured app in TV, print, and online advertisements created an overwhelming media frenzy. SmartStart introduced a completely new product category in Mobile Electronics, which dealers, installers and consumers passionately embraced.

So what's new?

• The SmartStart Module will be advertised at $199

• New features:
- Smart Start Motor Club – Free 24/7/365 roadside assistance is included with all new SmartStart Secure service plans. That’s a $79/year value included at no additional charge.

o Smart Alerts – Customers receive a text message to their smartphone if their alarm triggers (with compatible security systems).

• New service plans –
- SmartStart Secure 1-Year service plan for $49.99 up front including the Smart Start Motor Club service.
- SmartStart Secure 3-Year service plan for $99.98 up front (that’s equivalent to one year included FREE, or less than $3/month).


• More compatible smartphones:
o Now Directed StartStart works not only with iPhone, but with BlackBerry and Android smartphones as well.

• More compatible systems
- New SmartStart compatible with older Viper, Clifford & Python security & remote start systems as well as Directed's Avital line of remote start & security sytems



When you activate your SmartStart service plan, you receive a full membership to the Motor Club. Locked out? Dead battery? Need a tow? We’ve got your back with 24/7/365 roadside assistance throughout the US and Canada and our licensed, insured fleet of 30,000 service providers is constantly available at the push of a button!


SMART START MOTOR CLUB 24-HOUR ROADSIDE ASSISTANCE PROGRAM
SmartStart owners who subscribe to a SmartStart Secure Service Plan ($49.99/year) are eligible for a Full Membership in the Motor Club roadside assistance program.
MOTOR CLUB FULL MEMBERSHIP
Benefits of the SmartStart Motor Club Full Membership include:
24-HOUR TOLL-FREE EMERGENCY ROADSIDE ASSISTANCE is available throughout the United States and Canada, 24 hours a day, 365 days a year. Coverage is provided to any driver of the covered vehicle, pre-registered with SmartStart Motor Club. Roadside assistance includes:
1. Towing
When towing is necessary, the Customer's disabled vehicle will be towed (up to 5 miles at no additional charge) to the nearest qualified service facility or to any location requested by the member.
2. Battery Service/Vehicle Won't Start
If a battery failure occurs, a jump start will be applied to start the Customer's vehicle.
3. Flat Tire Assistance
Service consists of the removal of the flat tire and its replacement with the spare tire.
4. Gasoline, Oil, Fluid and Water Delivery Service
An emergency supply of gasoline, oil, fluid and water will be delivered to any Customer in
immediate need.
5. Lock-out Assistance
If a Customer's keys are locked inside of their vehicle, the service will provide for assistance in gaining entry to the Customer's vehicle.
Benefits listed above are subject to a "Per Disablement Limit" maximum of SEVENTY FIVE dollars ($75.00). Costs in excess of $75.00 will be the responsibility of the member and will be collected by the service provider at the time of service.
Roadside assistance is available by calling 877-373-9763 or selecting the Smart Start Motor Club Member Hotline from within the SmartStart App.

VIPER SMARTSTART VIDEO

DIRECTED ELECTRONICS RELEASES NEW VIPER SMARTSTART™ APP FOR ANDROID®

Start your car from virtually anywhere with your Android, iPhone® or BlackBerry® Smartphone

Vista, California (July 29, 2010) – Directed Electronics today announced the availability of its popular Viper SmartStart app on the Google Android smartphone platform. The free app is available at http://www.viper.com/ and the Android Market.

“The Android operating system enables millions of smartphones on all major carrier networks and across a full range of price points,” said Kevin Duffy, President of Directed Electronics. “With this app release, our Viper SmartStart solution is available to more than 75% of all smartphone users.”

Viper SmartStart is available to users with iPhones, BlackBerry smartphones, and now Android smartphones. When the Viper SmartStart hardware is installed on the user’s vehicle along with a compatible Viper remote start or security system, the app allows users to control their car from virtually anywhere with their smartphone. Users with a Viper remote start system can start their engine with the push of a button, to pre-warm it in the winter or pre-cool it in the summer. Depending on the installation, users can also lock and unlock the doors, pop the trunk, or arm their security system and get an alert on their smartphone if their alarm is triggered. Users can even control multiple cars from one smartphone.

According to Mike Simmons, Executive Vice President of Directed Electronics, “Android users are a rapidly growing segment of our customer base and the overall smartphone market, and we’re excited to deliver the Viper SmartStart app to them. Many Android users are early adopters of technology, and we’re proud to be first to enable them to replace their car keyfob with their smartphone. We’ve been leading the automotive industry in smartphone integration, and will continue to deliver ‘first-to-market’ solutions to customers in the future.”

For more information please visit www.viper.com/smartstart

Directed Invests in Phone System That Can Route Consumer Calls to Dealers

Wednesday, April 28, 2010 -- Directed Electronics has invested in a new, high-tech phone system that allows consumers calling Directed to voluntarily talk to a local dealer instead. The company said this system, called “Direct Connect,” has sent more than 40,000 consumer phone calls to local dealers since Directed implemented it.

The company said that the system works as follows: The caller selects their brand (Orion, Viper, Clifford, Python or Avital) and then enters their zip code. Their call then routes to a dealer in, or closest to, the zip code the caller entered. The phone will then ring in the dealer’s store.

According to Glenn Busse, Senior VP of Sales and Customer Care, “There is no better way to serve our dealers during the economic recovery than to send them more business, and that’s exactly what we’re doing. Dealers are increasingly focused on service, helping consumers out with replacement remotes, and making customers for life.”

“No one else in the industry currently offers this level of consumer-to-dealer connectivity,” said Jeff Burt, Director of Technical Support. “No robotic message, no more go to the web and look it up, and no frustrated consumers waiting on hold. Instead they call Directed, and the phone rings in the dealer’s store — with a motivated new customer on the line! The program is working, consumers are using it, and our dealers are taking the calls.”

For more information about Directed’s new “Direct Connect” telephone dealer locator, you can talk to your Directed Sales Manager or call (800) 876-0800.

NEW APPLE iPHONE 3GS TV AD FEATURES VIPER SMART START

Apple recently unveiled their newest iPhone television ad titled "Family Man" which features the Viper Smart Start as one of the featured apps. In the ad the Smart Start is shown opening the trunk of a VW Toureg revealing a trunk full of camping or picnic gear. Directed Electronics is estatic over being featured in an Apple commercial and preliminary reports state that after airing on Tuesday (April 20th) night in the 9pm to 10pm prime time slot on popular shows like ABC's Lost, CBS's NCIS: LA, & TNT's NBA Playoff, Directed received more than 5000 hits on the Viper dealer locator page.

If you haven't checked out the Viper Smart Start for yourself already, Directed has scheduled a national "Start Me Up" campaign for consecutive Saturday's in May (15th & 22nd). Factory Sales managers will be performing live demo's in select Viper dealer showrooms and giving away entry cards for a free drawing to win a complete Smart Start system.

For more information contact your local Viper dealer

Directed Selected by MESA as a Preferred Vendor for Vehicle Security and Remote Start

-- Directed Electronics has announced that the Board of Directors of MESA, The Mobile Electronics Specialists of America, has selected Directed as a Preferred Vendor in the Vehicle Security and Remote Start category.

Mehdi Narimanian, President of Delaware-based Sound of Tri-State and Chairman of the Vehicle Security and Remote Start Category for MESA, said, “Directed has evolved through the years and is the clear leader in the Security and Convenience category — they have stepped up their game recently and our members have voted!”

According to Glenn Busse, Senior Vice President of Sales and Customer Care for Directed, “We are proud to be associated with a top notch, pro-business, smart marketing and promotionally focused retailer group. On many fronts, MESA is ready for action, and poised to be a think tank for the future of mobile electronics specialist retailing.”

Directed and MESA intend to work closely together in 2010 and beyond, to grow their authorized retailer base and work with members to drive awareness of the category, boost store traffic and attachment rates, increase accessory sales and decrease returns, according to the company.

ABOUT M.E.S.A.

M.E.S.A. (Mobile Electronics Specialists of America) is the industry’s first and only member-owned retailer marketing and selling group. Retailers meeting the criteria for membership and vendors, whose business practices support the independent channel of distribution, make up the backbone of the group. Retail and vendor members are those who have demonstrated the highest level of business principals and acumen. Retail members are comprised of dealers representing the finest installation available to consumers and are winners of multiple industry awards every year.

M.E.S.A. provides members with a wide variety of marketing materials including fully produced TV commercials, radio advertising & printed material. Unlike most marketing materials made available to groups which only offer the member the ability to “tag” a generic commercial, M.E.S.A. marketing deliverables allow retail members to customize their ads to the needs of their individual organizations. This allows members to benefit from national quality advertising layouts and media production at a cost they could never acquire individually.

M.E.S.A. also provides members with group VIR programs, pre-planned product buys with pre-produced marketing materials to support sellthrough of these items and opportunity buys of vendor overstocked or closeout products. Due to our members’ geographic isolation, vendors also benefit by being able to move products in a manner that does not affect dealers across the entire nation.While members will continue to negotiate their own programs and continue to purchase through their individual representatives, the M.E.S.A. programs further enhance their profitability and bring new opportunities through the group’s dynamic.

M.E.S.A. members share their best practices, internal forms, sales staff incentive information and other business information. Group forms for RTV, employee manual templates and sales contest templates are other examples of the ways that group members can save time by benefitting from group membership.

Directed’s Snake Pit Team Launches New Knowledgebase Resource for Authorized Dealers and Installers

Monday, March 08, 2010 -- Directed Electronics has announced the introduction of its all-new Directechs Knowledgebase online resource, which is designed to provide proven field solutions 24/7 to installers, sales associates and other Directed business partners. The Knowledgebase is designed as a support tool for Directed dealers and includes more than 1,500 documents, basic and advanced search options, FAQs, troubleshooting guidance, tech tips and how-to guides, the ability to download articles and more.

According to Jeff J. Burt, Director of Technical Support, “We see the Knowledgebase as a huge step forward for Directed dealers and installers. The vast breadth and easy searchability of the thousands of documents means we can now offer a proprietary resource unique in the industry. Installers – dive right in! Put your problem vehicles and parts in the search engine and you will see that the Knowledgebase should be your first line of defense and the first place you look before picking up the phone. It will save you time and money from the very first time you use it.”

“The new Directechs Knowledgebase is a game-changer that could revolutionize the mobile electronics industry,” said Glenn R. Busse, Senior VP of Sales and Customer Care. “If you have a technical question, it’s very likely you will find the answer in the Knowledgebase. With a solid track record of leadership, Directed is taking technical tools to the next level!”

The new Knowledgebase is located on www.directechs.com, and is available only to Authorized Directed Dealers and partners. “Please visit and comment on the new Knowledgebase on the home page,” added Burt, “and your feedback will further enrich this fantastic new resource.”

For more information about the Knowledgebase, please contact your Directed Sales Manager or call The Snake Pit at (800) 753-0800.