Vista, CA (05.17.11) – Directed Electronics, maker of Viper SmartStart GPS, which allows users to track and control their car from virtually anywhere with their smartphone, is pleased to announce that it will be donating up to 100 Viper SmartStart GPS units to local law enforcement auto theft task forces around the country as part of the “Catch a Thief” campaign.
Viper SmartStart GPS (model number VSM250) has all the features of the award-winning Viper SmartStart – plus compelling GPS features that enhance family safety and vehicle security. It can be integrated with a Viper security or remote start system to enable features like remote start, lock and unlock, panic, trunk pop and security alerts. However, Viper SmartStart GPS can also be installed as a stand-alone unit, offering the following location based features on smartphones using the Viper SmartStart app:
VEHICLE LOCATOR: Press a button on the smartphone and receive vehicle’s current location, speed and direction
SOCIAL CHECK-IN: Text or e-mail the vehicle’s location with one-touch, or check-in to update a social network
SPEED ALERT: Request a notification when a vehicle exceeds your specified setting
LOCKDOWN ALERT: Receive a notification if the vehicle is moved without permission
LOW BATTERY ALERT: Receive a notification when battery is low
All of the above features are included in the SmartStart GPS Secure Service Plan starting at just $5 a month. Other features can be accessed with the Premium Secure Service Plan, starting at under $6 a month, including:
SMARTFENCE: Creates a secure zone around the vehicle so the user will be alerted if the vehicle leaves the zone
HOTSPOT: Adds a virtual Do Not Enter zone around a location so the user will be alerted if the vehicle goes there
SCHEDULING: Schedule time frames and curfews for notifications
According to Kevin Duffy, President of Directed Electronics, “Viper and our other vehicle security brands have been in the auto theft prevention business for decades. We see unique opportunities to partner with law enforcement with Viper SmartStart GPS, which can be a powerful deterrent against auto theft, alerting officers immediately when a bait car gets stolen and where it is headed – right on their smartphone.”
Police departments interested in receiving a Viper SmartStart GPS unit can contact ken.gammage@directed.com or call (760) 599-1325.
For more information visit http://www.directed.com/
Wednesday, May 18, 2011
Saturday, May 14, 2011
SmartStart GPS Now Available for Android Smartphones

SmartStart GPS is now available for smartphones running the Android operating system. We released Viper and Directed v2.2 apps with SmartStart GPS features and Home Control support to Android Market yesterday afternoon. This means anyone with a compatible Android smartphone can now enjoy the latest SmartStart features and upgrades, including:
- SmartStart GPS (when used with DSM/VSM250 systems)
o Includes alert programming for standard SmartStart GPS features: over speed, vehicle movement (Lockdown), low battery
o Alerts for Premium features not fully functional in this release (SmartFence, HotSpot) but will be for next release by end of the month
- Home Control (when used with compatible Alarm.com-powered home security systems)
- Enhanced user feedback & error messaging
- In-app Help pages covering all key features
- Alert tab fully functional
- Alerts track phone time settings now
- On-screen login button provided
- Compatible with Android v1.6 OS and newer (dropped support for v1.5 with this release)
SmartStart GPS Service Plans - US
GPS Secure 1 year $ 69.99 Locate vehicle, Lockdown, Speed alert, Location sharing, Low battery alert
GPS Secure 3 years $ 179.99
GPS Premium Secure 1 year $ 89.99 All of the above, plus Smartfence, HotSpot, Scheduling
GPS Premium Secure 3 year - Special ** $ 199.99
* Before discount
** Regular price = $239.99
Links for the updated apps are:
- https://market.android.com/details?id=com.directed.android.viper
- https://market.android.com/details?id=com.directed.android.smartstart
Friday, May 13, 2011
DEI Holdings To Be Acquired By Charlesbank Capital Partners
Vista, CA – May 12, 2011 – DEI Holdings, Inc. (PinkSheets: DEIX.PK) today announced that it has entered into a definitive merger agreement to be acquired by funds affiliated with Charlesbank Capital Partners in an all-cash transaction. Under the terms of the merger agreement, holders of the outstanding common shares of DEI Holdings will receive approximately $3.79 - $3.81 per share in cash. The price represents a premium of approximately 142% to DEI Holdings‟ closing share price on May 12, 2011. The total enterprise value of the transaction, including debt assumption, is approximately $285 million.
The merger agreement was unanimously approved by the full Board of Directors of DEI Holdings.
Troy Templeton, Chairman of the Board, said, “We are pleased to announce this agreement as it delivers significant value to our shareholders. In addition, it is a clear endorsement of DEI Holdings and of the hard work and commitment of each and every one of our employees. Charlesbank is a well respected private investment firm whose substantial resources and experience will enable the company to invest in its future growth. After a thorough assessment, based on independent financial and legal advice, we concluded this transaction will maximize value for the company‟s shareholders. We are also pleased to have successfully negotiated for a robust „go-shop‟ provision that allows us to entertain alternative proposals.”
Michael Choe, a Managing Director of Charlesbank, said: “We are very pleased to participate in the next chapter of the company‟s growth. DEI Holdings‟ strong management team and brand equity combined with its proven multichannel strategy position the company extremely well to expand its business, both in the U.S. and internationally.”
The transaction will be financed through a combination of equity and debt. Charlesbank has secured committed debt financing from General Electric Capital Corporation and OPY Credit Corp., an affiliate of Oppenheimer & Co. Inc.
Following completion of the transaction, DEI Holdings will remain headquartered in Vista, CA, and maintain its offices in Maryland and Canada. The company will continue to be led by its existing management team, including James E. Minarik, President and Chief Executive Officer, and Kevin P. Duffy, Executive Vice President and Chief Financial Officer.
Funds affiliated with Trivest Partners, which own approximately 9.2 million common shares, representing approximately 36% of total shares outstanding, have agreed to vote those shares for approval of the merger. However, in the event that the merger agreement is terminated, Trivest Partners will be released from this obligation.
The agreement permits DEI Holdings to solicit, receive, evaluate, and enter into negotiations with respect to alternative proposals for a 35-day “go-shop” period from the date of the merger agreement. DEI Holdings, with the assistance of an independent financial advisor, will actively solicit alternative proposals during this period. DEI Holdings does not intend to disclose developments with respect to the solicitation process unless and until its Board of Directors has made a decision. The merger agreement provides Charlesbank with a customary right to match a superior proposal. There can be no assurance that this process will result in a superior offer or transaction. If there is no superior offer, the transaction is expected to close in late June 2011, subject to customary approvals and closing conditions. Completion of the transaction also requires approval by a majority of the outstanding DEI Holdings common shares.
Greenberg Traurig, LLP is acting as legal advisor to DEI Holdings in connection with the transaction. Goodwin Procter LLP is acting as legal advisor to Charlesbank.
About DEI Holdings, Inc.
Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio® and Definitive Technology® brand names), and consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under the Polk Audio® and Orion® brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For more information on the company, visit http://www.deiholdings.com/.
About Charlesbank Capital Partners
Charlesbank Capital Partners is a middle-market private equity investment firm managing more than $2 billion of capital. Charlesbank focuses on management-led buyouts and growth capital financings, typically investing $50 million to $150 million per transaction in companies with enterprise values of $100 million to $750 million. The firm seeks to partner with strong management teams to build companies with sustainable competitive advantages and excellent prospects for growth. For more information on the firm, visit http://www.charlesbank.com/.
Friday, May 6, 2011
Octo Telematics Enters U.S. Insurance Telematics Marketplace in joint venture with Directed Electronics
Octo announces its entry into the United States insurance telematics marketplace through a joint venture with Directed Electronics, and the appointment of Nino Tarantino to CEO.
With the launch of its U.S. operations, Octo Telematics North America is poised to offer its comprehensive range of vehicle telematics solutions to the considerable North American automotive insurance market: from usage-based insurance, driving behavior and mileage reporting, to safety and security services, crash kinematics and dynamics reconstruction.
Octo Telematics will provide auto insurance-telematics services to Seattle-based Safeco Insurance, a member of Liberty Mutual Group, and Octo Telematics' first U.S. insurance customer.
Mr. Tarantino, who had previously served as Octo Telematics' Head of Business Development in the U.S., brings 25 years of experience to the role stemming from a range of general management, operations and business development positions in the U.S. and around the world.
"The Octo Telematics North America board unanimously selected Nino," said Fabio Sbianchi, CEO, Octo Telematics S.p.A. and Octo Telematics North America Board Member "He has built several companies from the ground up, knows how to grow and inspire a team and satisfy a rapidly growing customer base in an even faster growing market. Our time working with Nino this past year sealed the deal and we know he's the right person to expand on our success in Europe to North America."
With the launch of its North American operations, Octo Telematics can now offer its end-to-end vehicle telematics solutions to the considerable U.S. automotive insurance market. With more than a million active subscribers and more than 50 Insurance partners worldwide, Octo Telematics has significant experience with automotive usage based insurance programs for which it received the 2010 Frost & Sullivan Award for Growth Leadership. With a growth rate over the past five years of more than 1100%, Octo was also featured in the Deloitte Technology Fast 500 EMEA 2010 ranking.
Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems, with extensive experience in automotive OEM and aftermarket logistics and client care. "Our union with Octo Telematics represents a unique opportunity for both companies to expand into the U.S. Insurance Telematics market, and we look forward to a very successful relationship," said Kevin Duffy, President of Directed Electronics and Octo Telematics North America Board Member.
Directed Electronics owns Viper®, Clifford®, Autostart® and other popular brands in the automotive industry and is known for their top technical customer care service, logistics and direct-to-consumer experience. Directed Electronics was recently named Manufacturer of the Year at Mobile Electronics Magazine's 2010 Dealers' Choice Awards.
Press release at: http://www.prweb.com/releases/2011/5/prweb8377555.htm
About Octo Telematics North America
Octo Telematics North America, LLC is an advanced Telematics Service Provider (TSP) that provides advanced telematics services and systems to the insurance and automotive markets. The company is headquartered in Southern California and is a joint venture between Directed Electronics and Octo Telematics SpA, based in Italy.
With more than one million active customers and the largest insurance telematics statistical database in the world, Octo Telematics is the global leader in the research, development and management of cutting-edge telematics applications for auto insurance. Its services have achieved widespread acceptance, most recently adding an average of over 1,400 new customers each day and connecting with more than 50 different insurers worldwide. Octo Telematics was founded in Rome in 2002 and operates internationally today with offices and partners throughout the world.
Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems, with extensive experience in automotive OEM and aftermarket logistics and client care. Founded in 1982, the company is a business unit of DEI Holdings, Inc. with primary operations located in Vista, California and Montreal, Canada.
With the launch of its U.S. operations, Octo Telematics North America is poised to offer its comprehensive range of vehicle telematics solutions to the considerable North American automotive insurance market: from usage-based insurance, driving behavior and mileage reporting, to safety and security services, crash kinematics and dynamics reconstruction.
Octo Telematics will provide auto insurance-telematics services to Seattle-based Safeco Insurance, a member of Liberty Mutual Group, and Octo Telematics' first U.S. insurance customer.
Mr. Tarantino, who had previously served as Octo Telematics' Head of Business Development in the U.S., brings 25 years of experience to the role stemming from a range of general management, operations and business development positions in the U.S. and around the world.
"The Octo Telematics North America board unanimously selected Nino," said Fabio Sbianchi, CEO, Octo Telematics S.p.A. and Octo Telematics North America Board Member "He has built several companies from the ground up, knows how to grow and inspire a team and satisfy a rapidly growing customer base in an even faster growing market. Our time working with Nino this past year sealed the deal and we know he's the right person to expand on our success in Europe to North America."
With the launch of its North American operations, Octo Telematics can now offer its end-to-end vehicle telematics solutions to the considerable U.S. automotive insurance market. With more than a million active subscribers and more than 50 Insurance partners worldwide, Octo Telematics has significant experience with automotive usage based insurance programs for which it received the 2010 Frost & Sullivan Award for Growth Leadership. With a growth rate over the past five years of more than 1100%, Octo was also featured in the Deloitte Technology Fast 500 EMEA 2010 ranking.
Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems, with extensive experience in automotive OEM and aftermarket logistics and client care. "Our union with Octo Telematics represents a unique opportunity for both companies to expand into the U.S. Insurance Telematics market, and we look forward to a very successful relationship," said Kevin Duffy, President of Directed Electronics and Octo Telematics North America Board Member.
Directed Electronics owns Viper®, Clifford®, Autostart® and other popular brands in the automotive industry and is known for their top technical customer care service, logistics and direct-to-consumer experience. Directed Electronics was recently named Manufacturer of the Year at Mobile Electronics Magazine's 2010 Dealers' Choice Awards.
Press release at: http://www.prweb.com/releases/2011/5/prweb8377555.htm
About Octo Telematics North America
Octo Telematics North America, LLC is an advanced Telematics Service Provider (TSP) that provides advanced telematics services and systems to the insurance and automotive markets. The company is headquartered in Southern California and is a joint venture between Directed Electronics and Octo Telematics SpA, based in Italy.
With more than one million active customers and the largest insurance telematics statistical database in the world, Octo Telematics is the global leader in the research, development and management of cutting-edge telematics applications for auto insurance. Its services have achieved widespread acceptance, most recently adding an average of over 1,400 new customers each day and connecting with more than 50 different insurers worldwide. Octo Telematics was founded in Rome in 2002 and operates internationally today with offices and partners throughout the world.
Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems, with extensive experience in automotive OEM and aftermarket logistics and client care. Founded in 1982, the company is a business unit of DEI Holdings, Inc. with primary operations located in Vista, California and Montreal, Canada.
Viper Film & Viper Security $50 Mail In Rebate Limited Time Only
Purchase a Viper security* or convenience system at $199 or higher AND a Viper Window Film package at
$199 or higher to receive a $50 rebate. Purchases can be made from two different authorized retailers as
long as both items are purchased within two weeks of each other. Purchases must be made between May 1, 2011 until July 31, 2011.
Why Should You Choose Viper Window Film?
Beauty. Comfort. Protection.
There are many reasons to choose high quality Viper Window Film and Window Tint for your vehicle. The most obvious reason is to improve the cosmetic appearance of the vehicles glass with professionally installed window film. Viper Window Film also improves the comfort of the vehicle for drivers and passengers – reducing heat, glare and harmful ultraviolet (UV) radiation from the sun’s rays. And of course, Viper Window Film protects the interior of your vehicle and its contents from those same harmful rays while strengthening the vehicle glass. The many benefits speak for themselves – Viper Window Film is your only choice.
Four More Important Reasons to Choose Viper Window Film and Window Tint:
1. Made in America
Viper Window Film is Made in the U.S.A. with proven technologies and the highest quality materials, manufactured in an ISO 9000: 2000 certified facility with precision equipment, maintained and operated by an experienced staff. Your satisfaction is guaranteed.
2. One-Year $5,000 Guaranteed Protection Plan (GPP)
Directed Electronics is increasing the deductible on its popular one-year Guaranteed Protection Plan (GPP) from $2,500 to $5,000 when you purchase Viper Window Film and a Viper security system at the same time. Click here for details.
3. Non-Metallic Means Clear Reception
You and your vehicle need unimpeded reception of radio frequency (RF) signals – including cell phones! From GPS to tire pressure gauges to your Viper security and remote start system, Viper Window Film does not interfere with RF (including the cellular signals used by Viper SmartStart!)
4. Lifetime Warranty
We told you your satisfaction is guaranteed – and we back that up with Viper’s famous Limited Lifetime Warranty – the strongest in the industry. Click here to view the Warranty Policy.
*In addition to Viper, the following security and convenience systems are also eligible as long as all other conditions
are met: Clifford, Automate, and Python. Security system and Viper Film can be purchased from two different authorized retailers as long as both items are purchased within two weeks of each other.
To find an authorzed Viper Tint dealer in your area click here
Thursday, April 21, 2011
NEW VIPER SMARTSTART OFFERS CONTROL OF HOME ALARMS
Vista, CA (04.21.11) – Directed Electronics, maker of the award-winning Viper SmartStart, which lets users start, track and control their car from virtually anywhere with their smartphone, is pleased to announce the immediate availability of home control features on the Viper SmartStart app.
“By integrating interactive security services from Alarm.com in the Viper SmartStart app, users can not only control their car, but also arm and disarm their home alarm quickly and easily using their smartphone,” said Mike Simmons, Executive Vice President of Directed Electronics. “With control of the things customers access on a daily basis in one convenient app, we are one step closer to replacing the keychain with the smartphone thanks to Viper SmartStart.”
A quick flip of the wrist toggles between the car control and home control screens in the Viper SmartStart app. With the integration of the industry leading interactive security services from Alarm.com, users can now arm and disarm their home security system with one touch using their smartphone.
Home security system remote arming and disarming, powered by Alarm.com, is the very latest feature of the award-winning Viper SmartStart. Depending on the features and installation of their compatible Viper system, Viper SmartStart also allows users to: Start their engine to control their cabin temperature, Lock and unlock their doors from anywhere, Pop the trunk, Control the horn or siren as a panic alert or car finder and Receive security alerts pushed to their smartphone
Users can also take advantage of the useful SmartPark feature, which remembers where the car is parked each time the user locks the car using their smartphone, as well as Viper Motor Club roadside assistance, which is available at no additional charge with all Secure Service Plans.
In addition to the new Home Control feature, Directed Electronics has also just released Viper SmartStart GPS (model number VSM250) which allows users to control, locate and track their vehicle using their smartphone, with additional family safety and social networking features. With Viper SmartStart GPS, parents can get alert notifications pushed right to their smartphone if their teen driver is speeding or drives where they’re not supposed to.
“By integrating interactive security services from Alarm.com in the Viper SmartStart app, users can not only control their car, but also arm and disarm their home alarm quickly and easily using their smartphone,” said Mike Simmons, Executive Vice President of Directed Electronics. “With control of the things customers access on a daily basis in one convenient app, we are one step closer to replacing the keychain with the smartphone thanks to Viper SmartStart.”
A quick flip of the wrist toggles between the car control and home control screens in the Viper SmartStart app. With the integration of the industry leading interactive security services from Alarm.com, users can now arm and disarm their home security system with one touch using their smartphone.
Home security system remote arming and disarming, powered by Alarm.com, is the very latest feature of the award-winning Viper SmartStart. Depending on the features and installation of their compatible Viper system, Viper SmartStart also allows users to: Start their engine to control their cabin temperature, Lock and unlock their doors from anywhere, Pop the trunk, Control the horn or siren as a panic alert or car finder and Receive security alerts pushed to their smartphone
Users can also take advantage of the useful SmartPark feature, which remembers where the car is parked each time the user locks the car using their smartphone, as well as Viper Motor Club roadside assistance, which is available at no additional charge with all Secure Service Plans.
In addition to the new Home Control feature, Directed Electronics has also just released Viper SmartStart GPS (model number VSM250) which allows users to control, locate and track their vehicle using their smartphone, with additional family safety and social networking features. With Viper SmartStart GPS, parents can get alert notifications pushed right to their smartphone if their teen driver is speeding or drives where they’re not supposed to.
Viper SmartStart is currently available on the iPhone, BlackBerry and Android platforms. Current users can update their app to v2.2 to receive home control features. To enable smartphone control of an Alarm.com-enabled home security system, please visit http://www.alarm.com/ to find an authorized dealer.
For more information visit http://www.directed.com/ or visit http://www.viper.com//
Monday, April 18, 2011
2011 ORION MODEL SEARCH IS ON!
2011 Orion Model Search is officially underway.
About Orion
Since the beginning, Orion has been all about High Performance Car Audio and Hardcore Attitude... Attitude that's hammered into the DNA of every piece of industrial-strength Orion Car Audio equipment, and the players who use and abuse it, the bass-heads and boulevard bullies who will testify that the baddest car and the loudest system ride on the same chassis -- theirs! SPL competitors, world champions, hot-rodders and urban cruisers alike are motivated to roll with the bulletproof performance and legendary muscle that is Orion Car Audio.
Models register to win a $20,000 vehicle make over, meet with top talent agencies in Los Angeles & a photo shoot with your newly pimped out ride! Earn points by showing up at authorized Orion Car Audio dealers with your Orion gear on, taking photo's or video and posting it on the Orion Car Audio Facebook page...the model with the most points wins...it's that simple
Orion Fans register on our Facebook page to win Orion gear and vote for your favorite model. Make sure you check the Facebook page and the Gallery to vote for your favorite model often.
All you need to do is "LIKE" the Orion Car Audio page and click on the Orion Model Search option.
About Orion
Since the beginning, Orion has been all about High Performance Car Audio and Hardcore Attitude... Attitude that's hammered into the DNA of every piece of industrial-strength Orion Car Audio equipment, and the players who use and abuse it, the bass-heads and boulevard bullies who will testify that the baddest car and the loudest system ride on the same chassis -- theirs! SPL competitors, world champions, hot-rodders and urban cruisers alike are motivated to roll with the bulletproof performance and legendary muscle that is Orion Car Audio.
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